by Monica Ross
This past week I made the decision to go into private practice. And that has involved looking for space to sublease in addition to seeing a full client caseload. So, I’ve been running around a lot and I’m close I think to making a decision on where my office will physically land.
These past six months have been grueling ones because my experience with a group practice is that while I appreciated the client referrals that a name brand can bring in, it’s difficult to give up a large percentage of income to a corporate umbrella. So, I’m going rogue.
I feel fully prepared in many ways to do my own thing and run my own practice and in other ways, well I’ve got to learn how to do billing on my own, all the budget keeping involved, keeping track of attrition rates and the constant comings and goings in and out of therapeutic treatment that people do in order to maintain a stable practice.
Some of these business related things I can delegate out. A lot of therapists have other people do their accounting, for instance. But I like to be very hands on. I’ve been redesigning my squarespace site. I’m looking into logo changes.
I filed a dba for Empathic Psychotherapy. I’m in the process of looking into a business listing on google, google adwords, updating all of my social media accounts, networking, and updating insurance panels. I’m bootstrapping it as it were.
Years of the accumulation of student loans and such and working at intern wages and then working under a group practice structure hasn’t left me with much financial backing to start a business on. But what I lack in finances I have thankfully in resiliency skills and what I call scrappiness. =)
After I chose the name "Empathic" back in June of last year and did a google search on it there was only one other name like it in the country that I found—a therapist in Denver—another Austin/Denver connection. We must have been thinking on the same wavelength.
Austin, Denver, Portland, Santa Cruz, Madison, Asheville, San Francisco, Ann Arbor, Seattle, Berkeley, Boulder, I know I’m leaving a lot of cities out, but well anyway, there are all of these hipster city connections and the Austin/Denver/Boulder one is definitely well-trodden, so I guess I’m in good company.
I think that very big things will happen in this next year. And I can’t wait to for the next phase of this journey. It hasn’t come with a sacrifice that’s for sure, but all of this sacrificing I think in the end will be very worth it.
Here are just a few great resources for starting a private practice--Joe Sanok at The Practice of the Practice, Kelly and Miranda at ZynnyMe, Amber Lyda at the Online Therapists Facebook group, Jess Creatives facebook group The Digital Lounge: Design and Video Mastermind, and Allsion Puryear's group Abundance Practice Builders.